“Our cross sales for January were amazing – they all had a huge increase in their totals! Many of them doubled their totals from previous months. Now we just need to keep the momentum going.”
Godiva Chocolatier
“I felt at ease with this training. I picked up valuable techniques. McKee Consulting was also more than willing to hear other people’s point of view. I left feeling I could do this! The presentation was excellently paced, extremely organized and always demonstrated to be relevant. The role playing exercises were the most effective.”
Modern Postcard
“After your Positive Coach Approach Certification Training, I do feel confident that the Supervisors and Team Leaders can keep the momentum going that we’ve gained over the past 2 years with your Training and On-Going Coaching. If it’s okay with you, may we may reach out to you sometime in the near future for assistance with some of our scripts. I think we have a real opportunity to LAMATIZE some of them!”
High Point New Jersey
“I can’t remember when I have enjoyed learning something new so much! It was an enlightening experience and so much FUN! And you are absolutely right… it is simple but it isn’t always easy. Thanks again!”
CUNA Mutual
“Thank you for helping my team succeed This year. My business finished a record year with 31% growth year-over-year. This has never been done in the history of the training materials business. Our success towards the end of the year had a direct correlation with your LAMA training and Positive coaching. Thank you for an outstanding program and being a part of our success.”
Dupont Training




Life-Changing Training That Your Sales Team Will Love!

For over 30 years, LAMA© has been a fun, interactive, experiential training that we have successfully shared with teams to:

  • Deliver double-digit growth in KPIs
  • Provide immediate and long-term results
  • Improve customer satisfaction and loyalty
  • Increase employee satisfaction and self-esteem

LAMA is a way to manage and guide conversation purposefully.  It will allow you to control every conversation so that everyone will WIN—The Customer, The Company and The Sales Rep. Leverage the LAMA technique to master these six areas of Sales Training and Sales Coaching:

In-Bound Sales
A fun, interactive and easy to learn soft skills training that is based on a simple secret:  Nobody buys a Value Proposition… They Buy Happiness!  more…

Up-Selling / Cross-Selling
The easiest way to make more money by phone is to sell more to your current customers.  For Up-Selling / Cross-Selling, LAMA is a fun, interactive, training more…

Training Customer Service to Sell
The fastest way to turn your call center into a profit center is with our LAMA “Seed the Sale” technique, to leverage upselling and cross-selling on every call. more…

Out-Bound B2B Sales Training
Double your sales and leads by conquering fear and resistance to cold calling and getting to “Love Me / Trust Me” in the first 20 seconds of the conversation! more…

Behavioral Style Selling
The fastest way to turn your call center into a profit center is with our LAMA “Seed the Sale” technique, to leverage up-selling and cross-selling on every call. more…

On-Going Sales Coaching
To insure on-going success, coaching is vital.  Coaching gets results that are immediate, long-lasting and constantly being improved upon for every agent. more…


Train The Trainer / Custom Licensed Training

LAMA Training can be licensed and customized for the unique needs of your organization.  We can Train Your Trainers on:  Sales Training, Coach Training, Retention Training, Customer Service Training and Management Training.