“We are committed to our “LAMA” technique and are working on perfecting it each and every day! Sally is going to work on a proposal that we discussed for some coaching time for myself and possibly some of the other managers and also time to be spent profiling personalities doing the DISC method that we had discussed in both yours and Sally’s visit.”
Nautilus Sales




Advanced Techniques to Increase Sales

Learn how to sell to the four major styles of behavior to rapidly advance your sales!  After you and your team have mastered the foundational LAMA Sales Training, you will be ready for this more advanced sales training, to:

  • Rapidly identify the four styles in other people
  • Recognize which style your customer is within 20 seconds
  • Adapt your style to best serve their needs
  • Improve customer satisfaction and loyalty
  • Increase employee satisfaction and self-esteem

LAMA is a way to manage and guide conversation purposefully.  It will allow you to control every conversation without being pushy, greedy, urgent, or tricky.  With LAMA, everybody will WIN—The Customer, The Company, and the Outbound Sales Rep.

Our clients who mastered this training increased their sales AGAIN by double digits!

Sell to People the Way They Want to Buy

This training is based on a simple truth:  People are motivated to buy for their reasons, not yours.  Therefore, do not sell people the way you buy—sell them the way they buy.  Our Advanced Behavioral Style Sales Training is a customized full-day course delivered at your facility and designed to:

  • Observe customer behavior and choices
  • Be aware of their tone and choice of words
  • Actively listen and tune in
  • Quickly read their behavioral type
  • Immediately adapt your behavior to fit their needs and preference

This interactive course moves beyond the Golden Rule of

“Treat Others as You Would Like to Be Treated”

to the Platinum Rule:

“Treat Others as They Would Like to Be Treated.”

Through demonstration and role-playing, your agents will learn how to work best with each of the four behavioral styles to establish trust, discover needs, ask for the appointment, quote or sale… and increase sales AGAIN by double digits!

Customized to Your Needs and Situations

All courses are customized and include training workbooks as well as one-on-one coaching using The Positive Coach Approach method.  We will customize your Behavioral Style Sales Training to the exact situations your team faces every day.  Let us give you a program that will be loved by your agents, embraced by your customers… and will help you gain loyal customers for life!


Train The Trainer / Custom Licensed Training

All LAMA Training can be licensed and customized for the unique needs of your organization.  We can Train Your Trainers on:  Sales Training, Coach Training, Retention Training, Customer Service Training and Management Training.