“Judy and Sally have years of experience in telephone sales training and a great list of clients. Judy has written books and done presentations at the DMA and ATA / PACE shows and more. I’ve used Judy and Sally several times in the past. When the call center management truly embraces these techniques by coaching agents, I have had great results!”




Starting Warm Relationships with Cold Calls

The fastest way to increase outbound sales profits is our LAMA Outbound B2B Sales Training, to:

  • Conquer fear and resistance to cold calling
  • Get to “Love Me / Trust Me” in the first 20 seconds
  • Engage the customer in a relationship and build trust
  • Provide immediate and long-term double-digit growth results
  • Improve customer satisfaction and loyalty
  • Increase employee satisfaction and self-esteem

LAMA is a way to manage and guide conversation purposefully.  It will allow you to control every conversation without being pushy, greedy, urgent, or tricky.  With LAMA, everybody will WIN—The Customer, The Company, and the Outbound Sales Rep.

All of our clients get double-digit growth in their sales with this training!

Learn What to Say and How to Say It, from Hello to Goodbye

This training isn’t for the tricky or the hardcore salesperson. It’s for the company and the agent who want to engage their customers, support their customers and seriously find out their needs—both real and emotional. This is authentic.

Our LAMA Outbound B2B Sales Training is a customized full-day course delivered at your facility and designed to:

  • Train your agents in the essentials of building a Business To Business relationship
  • Take the fear out of any customer contact experience
  • Dispel the mystery about what to say and how to say it
  • Leverage Selling and Cross-Selling while building long term relationships
  • Build long term relationships using the Art of Asking Questions

This interactive course revolves around Conversational Communication Techniques for relationship selling.  Your agents will learn how to discover the needs, ask for the appointment, the quote, the sale, or the next step in the relationship.

Your agents will “get it” with constant demonstration and role-playing throughout the day.  They will make more money—guaranteed!

Customized to Your Needs and Situations

All courses are customized and include training workbooks as well as one-on-one coaching using The Positive Coach Approach method.  We will customize your Outbound B2B Sales Training to the exact situations your team faces every day.  Let us give you a program that will be loved by your agents, embraced by your customers… and will help you gain loyal customers for life!


Train The Trainer / Custom Licensed Training

LAMA Training can be licensed and customized for the unique needs of your organization. We can Train Your Trainers on: Sales Training, Coach Training, Retention Training, Customer Service Training and Management Training.