“Judy and Sally have years of experience in telephone sales training and a great list of clients. Judy has written books and delivered presentations at the DMA and ATA / PACE shows and more. I’ve used Judy and Sally several times in the past. When the call center management truly embraces these techniques by coaching agents, I have had great results!”
“We are committed to our “LAMA” technique and are working on perfecting it each and every day! Sally is going to work on a proposal that we discussed for some coaching time for myself and possibly some of the other managers and also time to be spent profiling personalities doing the DISC method that we had discussed in both yours and Sally’s visit.”
Nautilus Sales



Life-Changing Training That Employees Love!

For nearly 40 years, LAMA© has been a fun, interactive, experiential training that we have successfully shared with teams to:

  • Deliver double-digit growth in KPIs
  • Provide immediate and long-term results
  • Improve customer satisfaction and loyalty
  • Increase employee satisfaction and self-esteem
  • Reduce employee turn-over
  • Enhance every interaction – both professionally and personally

LAMA is a way to manage and guide conversation purposefully.  This technique will become your most useful and rewarding tool for interacting with everyone in your life, including your:

  • Customers
  • Peers
  • Subordinates
  • Superiors
  • Family
  • Friends

The LAMA© technique will enable you to initiate and maintain a constructive dialogue with everyone. Your skillful use LAMA will allow you to achieve great improvements in all of your conversations—whether you’re in sales, customer service, call center coaching, management, or in your personal life
LAMA will allow you to control every conversation without being pushy, greedy, urgent, or tricky.  When you learn and use this method you will:

  • Create a genuine relationship
  • Keep a conversation going as long as you like
  • Endear your customers to you and your company

Every conversation will take only as much time as necessary because you will be able to maintain the focus.  You will:

  • Save call time
  • Increase your sales and / or number of calls
  • Maintain relationships with your external and internal customers
  • Keep your customers for life!