“Our cross sales for January were amazing – they all had a huge increase in their totals! Many of them doubled their totals from previous months. Now we just need to keep the momentum going.”
Godiva Chocolatier
“I felt at ease with this training. I picked up valuable techniques. McKee Consulting was also more than willing to hear other people’s point of view. I left feeling I could do this! The presentation was excellently paced, extremely organized and always demonstrated to be relevant. The role playing exercises were the most effective.”
Modern Postcard
“After your Positive Coach Approach Certification Training, I do feel confident that the Supervisors and Team Leaders can keep the momentum going that we’ve gained over the past 2 years with your Training and On-Going Coaching. If it’s okay with you, may we may reach out to you sometime in the near future for assistance with some of our scripts. I think we have a real opportunity to LAMATIZE some of them!”
High Point New Jersey
“I can’t remember when I have enjoyed learning something new so much! It was an enlightening experience and so much FUN! And you are absolutely right… it is simple but it isn’t always easy. Thanks again!”
CUNA Mutual
“Thank you for helping my team succeed This year. My business finished a record year with 31% growth year-over-year. This has never been done in the history of the training materials business. Our success towards the end of the year had a direct correlation with your LAMA training and Positive coaching. Thank you for an outstanding program and being a part of our success.”
Dupont Training



The LAMA Ladies’ Legacy

When Judy McKee started in Real Estate sales years ago, she was willing to make her cold calls and was not a bit afraid to do it. Judy also wanted to build a relationship with everyone, whether they did business with her or not.

So, after getting the phone slammed on her ear, and hearing a few “choice” words from prospects, she decided to abandon the “urgency” and “dialing for dollars” techniques that she was taught and started to talk to her customers.  She had the strange idea of having a “conversation” with a client as if they were a friend.  She really just wanted to help them sell their house

When Judy started doing it like this she got great results…But, she still didn’t know exactly how she did it.  So, she tape recorded all of her conversations for months. (This used to be perfectly legal!)  One day after listening, she noticed a rhythm and certain flow that she had with every single prospective client.  She noticed that when her client said anything, she listened and commented in a positive way to what they said.  Soon she began to notice all the things that she did on a regular basis and that those things seemed to be “liked” by the customer.  She started by listening and ended on a question. That was the beginning of the LAMA technique—controlling every conversation without being pushy, greedy, urgent, or tricky.

If you learn and use this method you will create a relationship, keep a conversation going as long as you like and endear your customers to you.  The conversation will take only as much time as necessary, because you will be able to maintain the focus.  You will save call time, increase your sales, maintain relationships with your external and internal customers, and keep your customers for life!

All you have to do is LAMA – Listen, Acknowledge, Make a Statement, and Ask a Question

This technique will no doubt become your most useful and rewarding tool in interacting with everyone in your life, including your peers, subordinates, superiors, family and friends.  The LAMA technique will enable you to initiate and maintain a constructive dialogue with everyone.  Your skillful use of this technique will allow you to affect great changes and improvements in your conversations… whether you’re in sales, customer service, call center coaching, or in your personal life!